Job Description
Are you a results-driven SEM/PPC Specialist with a passion for maximizing business impact through paid search?
Role Overview
We're on the hunt for an exceptional talent who thrives in fast-paced environments and has a proven track record of success in Google Ads.
* Take ownership of end-to-end campaign management, from strategic planning to execution and optimization.
* Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios.
* Lead the charge in leveraging Performance Max campaigns to their full potential.
* Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements.
* Leverage marketing automation tools and techniques to streamline manual tasks and enhance operational efficiency.
Responsibilities
* Develop a deep understanding of business objectives and translate them into actionable SEM strategies.
* Adapt bidding strategies to diverse business cases and optimize for maximum performance.
* Stay updated on the latest advancements and innovations in Performance Max and implement strategies to drive optimal results.
* Continuously iterate and optimize campaigns based on data-driven insights to drive incremental improvements.
* Handle significant advertising budgets with precision, pacing spending throughout the month to align with predefined budgets.
* Implement strategies to optimize budget allocation and maximize ROI.
Requirements
* Minimum 4+ years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company.
* Excellent communication skills in English, both written and verbal. Another European language is a plus.
* Experience with automated bidding.
* Proficiency with Microsoft Excel, Google Sheets, and Google Data Studio.
* Experience with BI tools like Tableau is highly desirable.
What makes you a great fit?
You have a strategic mindset with the ability to develop and execute comprehensive SEM strategies aligned with business objectives.
How can you earn extra bonus points?
* Having previous experience in Bing Ads, Gartner, and LinkedIn Ads.
* Familiarity with Google scripts and other types of marketing automation.
* Passion for staying updated on the latest trends, best practices, and algorithm changes in the SEM landscape.
Why work with us?
You'll be part of a growing, dynamic company with a truly international team.
We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives, and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
What's in it for you?
* The freedom to work from home any day that works for you.
* Paid vacation and Jornada Intensiva in August.
* Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist, and we cover pre-existing conditions too).
* A monthly allowance of €150 and a Flexible Remuneration plan with up to €70.
* A 50% discount on Ametller's prepared dishes.
* Flexible Remuneration options for your transportation needs.
* A home-office setup allowance.
* Free Spanish classes.
* A referral program that offers paid compensation.
* Daily office breakfast buffet and monthly events like football tournaments, wine tastings, hikes, kayaking, and more.