The Role
Pricing Analyst
Location: Madrid - Altadis, in Madrid Central Office
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award-winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Principle Accountabilities
1. Competitor Pricing Intelligence: Review the Competitor Pricing Intelligence framework to understand best practice ways of working. Utilise market reports, competitor financial analysis, and competitor strategy & profit pools data to understand the historical and current pricing strategy of ITG’s rivals.
2. Assess Competitors Excise Tax Strategy: Oversee the gathering of data on competitors’ excise tax strategy by the Sales and Marketing Support Executives.
3. Conduct Pricing Studies & Research: Develop a globally consistent approach to conduct pricing studies (e.g. conjoint analysis). Conduct pricing studies and understand elasticity implications.
4. Conduct Historical Price Analysis: Identify and analyse the historical consumer reactions to pricing changes. Conduct pricing trend and brand move analysis. Utilise this research to gain a detailed understanding of price sensitivity in market. Clearly communicate key pricing insights and develop recommendations to the business in the most appropriate format for the audience.
5. Conduct Pricing & Excise Tax Analytics: Review and assess the scenario modelling guidelines developed by the Group Sales Finance. In conjunction with Finance, set up a pricing and excise tax model and gather relevant data to enable the Pricing Manager to conduct effective scenario modelling.
6. Develop Local Pricing Strategy & Tactics: Review the global positioning guidelines set by the Group Portfolio Strategy team. Utilise scenario analysis and pricing research to identify optimal price points for each market. Ensure each price point decision considers the likely consumer and competitive reactions to price changes and meets all criteria for regulatory compliance. Document amendments and update the price list to ensure visibility of changes.
Additional Accountabilities
1. Determine New Product Price & Margin: Submit the concept and final PIDs for new product costings.
2. Develop Local Excise Tax Strategy: In conjunction with Corporate and Legal Affairs and Cluster Finance, conduct analysis of ITG’s excise tax position. Identify ways in which the tax position can be optimised in specific markets. This will inform the development of the local excise strategy by Cluster Finance RGM.
3. Develop Pricing Roadmap (3 yr): Review and assess the pricing strategy for the upcoming years.
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