Product Marketing Manager
Madrid
Madrid, Community of Madrid, ES
We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management, HQ Marketing Communication, local MarComm, and Training teams.
ROLE DESCRIPTION
A successful candidate will be in charge of the following four functioning areas:
1. Overall Marketing Management and Product Portfolio Management
- Preparing Annual Operating Plan for the managed product category, including key marketing activities and distribution of marketing budget.
- Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan.
- Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index.
- Monitoring and analysis of competitor activities.
- Conducting market research and analysis in cooperation with HQ Marketing.
- Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them.
2. Product Marketing for the local market
- Commercialization of products (new and refreshed products).
- Participating in determining price positioning for the managed category along with the correct benchmark in cooperation with HQ Product Management.
- Verification of recommended shelf prices in cooperation with HQ Pricing Management.
- Preparing proposals for solutions to execute needed price changes.
- Overseeing margin levels - flagging risks, developing actions to improve margins (e.g., limit Trade promotions, price increases).
- Implementing product positioning including pricing - Benchmarking products - determining the main competitors, how they communicate, and what their advantages are.
3. Marketing Communication
- Planning and managing execution of communication campaigns at the country level in coordination with HQ MarComm, supervising timely implementation.
- Organizing events and loyalty programs (planning and execution of the activities). Preparation of communication briefs for planned activities (e.g., for trade fairs).
- Working with Sales to prepare presentations for key customers.
- Cooperation in planning Trade promotions and Sales support.
- Verification of content in catalogs prepared for Architects and Construction Companies.
- Cooperation with industry associations.
4. Training
- Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting/outreach briefs.
- Preparation of presentations for short product trainings for local Sales.
- Training for Sales force - preparation/localization of presentations and delivery.
QUALIFICATIONS
Required
- Bachelor's degree.
- Minimum 5 years of leadership experience in product marketing of commercial products, with a proven track record of responsibility for a product category overall success.
- Minimum 3 years of experience in working in a large, international, matrix-based organization focused on profitable growth.
- Minimum 3 years of marketing experience with products that share similarities to Building Adhesives and Sealants in terms of technology, target professions, and/or go-to-market.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.
- Fluency in written and spoken English and Spanish.
- Can-do, hands-on attitude. Strong problem-solving abilities and a proactive approach to identifying and addressing challenges.
- Demonstrated focus on End User accompanied by strong proven capability to support Channel Partners.
- Ability to inspire and motivate team members towards a common goal.
- Experience working with Agile methodologies and tools such as JIRA or Trello.
Preferred
- General Marketing or Product Marketing experience in the Building Materials industry with deep understanding of technology trends and industry best practices in product marketing and product management.
- Product Management experience in a similar manufacturing industry.
- Good command of spoken and written Portuguese.
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