Location: Bilbao / Asturias / Cantabria
The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications) leveraging On Premise, Off Premise, and New Business opportunities and encompassing local needs and specificities, ultimately leading to the successful development of the business impacting brand & can love.
RESPONSIBILITIES
Areas that play to your strengths:
Infuse global and national Red Bull priorities, strategies, and the Red Bull philosophy in the field focusing on building a local face of our global brand. Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists). Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team.
Work in conjunction with the regional sales team to build mental availability hand in hand with physical availability within On Premise, Off Premise, and New Business environments. Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes. Create and support local key events, scenes, and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Source, hire, train, coach, and manage FMs.
MINIMUM REQUIREMENTS
* 5 Years of Experience managing Teams and designing strategy. Ideally, experience in working with commercial teams – general sales or trade marketing.
* Proven background in negotiation and management of budgets.
* A continual understanding of consumer trends and insights.
* Excellent communication and networking skills, who can open doors and excite people for an idea.
* Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.).
* University Degree in Business and Administration or Similar.
* Fluent in English, written and spoken.
* Ability to multi-task and work in cross-functional teams with different objectives and personalities.
* Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
* Travel 30-40%.
FIELD MARKETING MANAGER (NORTH)
Red Bull
Giving wings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, but also the birth of a totally new product category.
What drives us: Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning: Find your meaning and use your strengths to achieve it! The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility: Take real responsibility for yourself and your work. To have the freedom to work on something the way you want to.
Mastery: Love life, love work, love to challenge yourself! Turn your talents into strengths to become excellent at what you do.
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