About Adnovation:
Adnovation creates, promotes and monetizes digital entertainment products for all devices. Content verticals include ed-tech, lifestyle, music, video streaming, fitness, gaming, e-sports and more. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona and Buenos Aires.
Role
As a Performance Media Buyer you will develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos. You will actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS. Your daily tasks will also involve data analysis, preparing reports for management, and proposals and contracts. You will report to your Management on a weekly basis.
Responsibilities
* Media buy on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola and more) to reach the CPA Goals. Setup, manage and optimize campaigns.
* Use of internal tools, systems and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS...).
* Daily spend/revenue monitoring. A/B testing.
* Testing new products & segments.
* Proven technical capabilities and understanding, including the use of tracking pixels and server to server tracking systems, and creative optimization.
* Close interaction with marketing, operation, and business intelligence teams in order to interpret market insights, client data, and be able to react quickly and implement this back into the business.
* Direct reporting to the advertising manager.
* Finding new media buying opportunities inside the programmatic industry in order to test new DSPs.
Profile
You have a solid working knowledge of Google Ads & programmatic & RTB ecosystem, and understand the general needs of online advertising.
* Very detail-oriented with a meticulous approach and being able to manage multiple campaigns successfully.
* Excellent time management and organizational skills.
* Money conscious with an innovative approach and ability to thrive in a fast-paced working environment.
* Proactive, a strong communicator able to involve the different teams in the project.
* Analytical mind, good with calculations and statistical interpretation.
* Problem-solving attitude.
Requirements
* 3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory.
* Strong analytical skills, especially with Excel or Google spreadsheets.
* Perfect knowledge of the different performance-based pricing models (CPA, CPI, CPM, CPC, etc.).
* Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus.
* Experience implementing tracking systems.
* Fluent English & Spanish.
* Strong proficiency with web applications (browsers, software).
* Experience in a subscription business model company is a strong plus.
* Experience media buying in Smadex is a strong plus.
* Experience in Social Ads (e.g. Meta Ads) is a strong plus as well.
What you'll find working at Adnovation:
We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary!
Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you!
Experience our benefits:
* Private health care insurance;
* Flexitime and Summer Schedule;
* Your Birthday off as a paid holiday;
* Flexible compensation plan: travel, meals & childcare;
* Spanish, English, and Portuguese language lessons;
* Subsidised Lunches;
* Additional internal and external training through our EXOGROUP University program;
* Access to quality training through Udemy platform;
* Training budget & study leave;
* Subsidized Gym;
* Employee referral program - Earn 2500 Euros by referring someone!
* Free monthly massage;
* Wednesday team breakfast;
* Daily organic fruit;
* Free weekly yoga classes;
* Calm App subscription;
* Hybrid telework modality;
Is this not the right role for you? Then make sure to check out all other roles we have open for you on our careers website.
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