We are seeking aProduct Marketing Specialistto supporthigh-value, high-growth offeringsby drivinggo-to-market strategy, lead generation, and product positioning. Sitting at the intersection ofproduct, sales, and marketing, this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.The Product Marketing Specialist will work closely withproduct owners, sales teams, and digital marketingto developindustry-specific use cases, optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights informproduct roadmaps, sales enablement materials, and demand-generation strategies.This role requires astrategic thinker with hands-on execution capabilities, combiningmarket research, content development, SEO, inbound marketing, and campaign management. The ideal candidate is comfortable balancingtechnical product knowledge with creative marketing strategies, ensuring thatpersona-driven messaging, digital experiences, and full-funnel campaignsgeneratequalified leads and drive revenue growth.Key ResponsibilitiesGo-to-Market Execution– Develop and executepersona-driven GTM strategiesfor key offerings, includingbusiness cases, positioning statements, ROI analysis, and use case messaging.Content Development– Createlanding pages, product narratives, SEO-driven blog content, sales enablement materials, and campaign assetsthat align with inbound and paid search strategies.Lead & Demand Generation– Work withdigital marketingto plan and executefull-funnel campaignsacross organic, paid, and ABM channels.Sales Enablement & Proof Points– Collect and curatecase studies, testimonials, ROI data, and industry insightsto empower sales teams and enhance credibility.Market Research & Competitive Analysis– Conductongoing research on industry trends, competitors, and audience needsto inform product positioning and differentiation.Collaboration & Stakeholder Alignment– Partner withproduct, sales, and digital teamsto definehighest-priority use cases, refine messaging, andoptimize marketing channels.Content & Engagement Calendars– Maintain anongoing cadenceof updates to ensure product positioning and marketing assets remainfresh, relevant, and accessible.Digital Strategy Execution– Assist in managingorganic and paid search efforts, ensuring product and vertical sites arecomplementary and optimized for lead generation.Analytics & Optimization– Trackcampaign performance, SEO rankings, and sales feedback, using data to refinemarketing strategies and ROI reporting.Thought Leadership & Industry Engagement– Represent the solution inonline communities, industry events, and digital channelsto createsocial selling opportunities.Requirements3-6 years of experience in product marketing, digital marketing, or demand generation, preferably inB2B or SaaS industries.Strong understanding ofgo-to-market strategies, lead generation, and sales enablement.Experience withSEO, content marketing, and paid media tacticsto drive demand.Hands-on experience with technical execution and optimization in Google Ads And LinkedIn preferredDemonstrated ability totranslate complex product offerings into compelling marketing materials.Experience incampaign planning, execution, and optimizationacrossmultiple digital channels.Familiarity withCRM, marketing automation, and analytics tools(e.G., Salesforce, HubSpot, Google Analytics, Tableau).Strongresearch and analytical skillsto inform market positioning and competitive differentiation.Ability towork cross-functionallywith sales, product, and marketing teams.Excellentwritten and verbal communication skills, with the ability to craftpersuasive content and messaging.Comfortable working in afast-paced, high-growth environment, managing multiple priorities effectively.By applying, I confirm I have read and accept TransPerfect's Privacy Policy: