Job Title: Global Social Media Tools and Platform Manager
About the Role:
We are seeking a highly skilled and experienced professional to lead our global social media tools and platforms. The successful candidate will be responsible for implementing, leading, and optimizing our social media tools and platforms.
Key Responsibilities:
Platform & Tool Management
* Manage the configuration, integration, and optimization of social media tools such as Brandwatch, HubSpot, and other relevant platforms.
* Regularly evaluate new tools and technologies to enhance social media operations and analytics.
* Oversee all company social media accounts, ensuring access controls, security protocols, and role-based permissions are maintained.
Social Media Listening & Monitoring
* Set up and refine social listening dashboards to track brand mentions, industry trends, competitor activity, UGC, Brand advocate and audience sentiment.
* Conduct regular monitoring of key metrics and provide actionable insights to inform marketing and communications strategies.
* Collaborate with teams to create custom reports tailored to specific campaigns, markets, or objectives.
User Training & Support
* Oversee user access, permissions, and training to ensure tools are used effectively across the organization.
* Train and support internal teams and stakeholders on using social media tools effectively, delivering workshops to improve tool adoption and utilization.
* Troubleshoot technical issues and ensure smooth platform operations.
Data Analysis, Performance & Reporting
* Identify audience demographics, interests, and behaviors that inform content strategy, campaign optimization, and brand positioning.
* Configure custom queries, filters, and reporting within listening tools to capture relevant brand, industry, and competitor mentions.
* Propose and lead Social Media tool-related improvement projects, pilot new technologies, and recommend best practices for continuous optimization.
Qualifications:
* Minimum 10 years of experience in IT/Markeing with at least 5 years leading Social Media Tools/Platforms (e.g. Sprinklr, Brandwatch, Hootsuite).
* Proven track record in implementation and transformation of Digital Platforms and delivering high-quality outcomes that drive business growth.
About Us:
You will be part of the Global Marketing team for Continental Tires. You will report directly to the Head of Global Platforms and Marketing Operations. We value diversity, inclusion, and belonging, and offer equal opportunities to everyone - regardless of age, gender, nationality, cultural background, disability, religion, ideology or sexual orientation.
Benefits:
* Individual development planning based on your personal needs and targets.
* Work from home up to 2 days a week (unless workshops etc. require physical presence).
* Option to work from other EU countries up to 40 days per year.
* Agile and collaborative workstyle.
* Opportunity to make a difference.
* Employee discounts.
* An international team in a globally active organization.
* Company and tariff pension plan.
* Health insurance.
* Assistance with child-care.
* Relocation package offered if needed.
* Canteen on-site.
* On-site physicians.
* Sabbatical option.