At Wemoter, we are seeking an enthusiastic Marketing & Lead Gen Specialist to join the dynamic team at Sloped.io.
About the Company
At Sloped IO, they specialize in connecting certified SketchUp and Layout freelancers with small businesses in the architecture, interior design, and construction industries. Their unique approach ensures that their clients receive high-quality assistance tailored to their specific needs.
Job Summary
We are seeking a proactive and strategic Marketing & Lead Generation Specialist to join the team. This role will be pivotal in developing and executing marketing strategies to attract potential clients, enhance our brand presence, and generate leads. The ideal candidate will have experience in both marketing strategy and execution, with a strong understanding of various outreach channels.
Key Responsibilities:
1. Develop and implement comprehensive marketing strategies to increase brand awareness and generate leads.
2. Conduct market research to identify potential clients and understand their needs.
3. Manage outreach campaigns across various platforms, including LinkedIn, email marketing, and social media.
4. Create engaging content for marketing materials, including presentations, emails, and social media posts.
5. Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed.
6. Collaborate with the team to ensure alignment on goals and messaging.
7. Follow up on existing leads and nurture relationships to convert prospects into clients.
8. Provide insights and recommendations on tools and platforms to enhance marketing efforts.
Qualifications:
1. Proven experience in marketing, lead generation, or a similar role (4+ years).
2. Strong understanding of digital marketing strategies and tools, including CRM systems and outreach platforms (e.g., Sales Navigator, Apollo, Lemlist).
3. Excellent communication and interpersonal skills.
4. Ability to work independently and manage multiple projects simultaneously.
5. Familiarity with project management tools, particularly Notion.
6. Experience in content creation and social media management is a plus.
Desired Skills:
1. Strategic thinking with the ability to execute plans effectively.
2. Strong analytical skills to assess campaign performance and make data-driven decisions.
3. Knowledge of the architecture, design, or construction industries is a plus.
4. Flexibility to adapt to changing priorities and work in a fast-paced environment.
Working Hours:
Full-time position, with a preference for candidates who can work during Eastern Time Zone business hours (10 am to 6 pm Argentina time).
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