Department:Marketing & Growth
Location:Hybrid – GTA, Ontario, Canada
Reports to:Chief Marketing Officer (CMO)
Key Responsibilities:
* Develop and execute a growth marketing strategy to acquire and retain NovoCard users.
* Lead brand positioning, digital marketing, and performance marketing campaigns.
* Oversee partnerships, influencer marketing, and community engagement to drive user adoption.
* Optimize customer acquisition channels, including SEO, PPC, social media, and content marketing.
* Analyze marketing performance data and refine strategies to improve conversion rates.
* Build a team of marketers, content creators, and growth specialists.
* Collaborate with product and engineering teams to enhance user experience and engagement.
Qualifications:
* Bachelor’s or Master’s degree in Marketing, Business, or a related field.
* 10+ years of experience in marketing and growth, preferably within fintech or financial services.
* Proven track record of scaling digital financial products.
* Expertise in digital marketing, paid acquisition, SEO, and user analytics.
* Strong leadership and analytical skills.
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