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Role Overview
The Senior Specialist, Practice Marketing will work closely with Practice Marketing leadership to support the development and deployment of comprehensive marketing strategies to help meet the practice's commercial objectives.
Main Responsibilities:
* Collaborate with practice marketing leaders to develop and refine marketing strategies and plans for assigned practices, leveraging owned, paid, and earned channels.
* Support as a primary marketing contact for the practice, providing ongoing updates and guidance.
* Identify and monitor key target executives relevant to the practice's growth objectives (e.g., clients, prospects, influencers, alumni) and assist in engagement strategies.
* Coordinate the creation of intellectual property (IP) and key content to showcase practice thought leadership and commercial solutions.
Campaign Execution and Coordination:
* Implement campaigns in collaboration with relevant marketing Centers of Excellence and local in-country marketing teams.
* Project manage an optimal mix of campaign assets across mailings, paid media, social, video, and in-person activations.
* Coordinate with Events team to deliver at premium events that target key audiences, locations, and timings to maximize impact, including third-party partnerships, sponsorships, and conferences.
Data Analysis and Reporting:
* Help monitor marketing budget adherence and track KPIs to evaluate campaign performance.
* Provide analytical support, using internal (web, CRM, campaign data) and external sources to report on marketing effectiveness.
* Conduct audits of IP content and competitor positioning to recommend improvements.
Innovation and Process Improvement:
* Contribute to ongoing process improvement through feedback and insights.
* Support new projects and innovation initiatives to enhance marketing practices and ways of working.
* Proactively suggest process improvements and adopt new tools and technology, including digital tools like AI and data analytics, to improve efficiency.
About You:
* 5-7 years of overall experience; 3-5+ years of direct experience in a professional services / agency environment, ideally with experience in B2B marketing with proven track record in digital marketing.
* Experience with execution of marketing campaigns.
* Experience with one of more marketing disciplines e.g. email marketing, content marketing, branding, digital campaigns, digital experiences.
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