Role Overview
We are seeking a highly skilled CRM Lead to join our commercial team at Rank International, a leading online gaming operator in the Spanish markets. As a key member of our team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals.
Your primary focus will be on putting the customer at the heart of everything we do, driving engagement, and increasing conversion, loyalty, life-time value, cross-sell, and reactivation.
Key Responsibilities
* Develop and implement CRM and promotional strategies across all YoBrands verticals.
* Manage the development and internal education of CRM best practice with your team and in the organisation.
* Drive the CRM strategy with your team, providing support to ensure the successful execution of CRM campaigns.
* Serve as the internal expert and support on advanced email creation, dynamic content, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
* Automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to analyse performance against key KPI metrics.
* Conduct campaign analysis, tracking key KPIs and monitoring real-time dashboards including customer data and behavioural patterns.
* Monitor and report on the performance of CRM strategies and initiatives, ensuring alignment with growth targets and outlining successes, challenges, and recommendations to the business.
Requirements
* Minimum of 3 years of experience in a similar management position.
* Experience with CRM or Email marketing software essential (e.g. Emailvision/SmartFocus/Silvepop/Salesforce/Adobe).
* Proficiency in Spanish & English in both written and spoken.
* Proven experience in managing a team.
* Strong knowledge of the iGaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across Gaming or Sportsbook.
* HTML/CSS coding knowledge.
* Proven track record utilising an enterprise campaign management solution to drive multi-channel, highly segmented CRM initiatives.
* Analytical, data-driven and proficiency in engagement analytics and communication channel optimisation.
* Ambitious, creative, and keen to experiment with campaigns, bringing innovative ways of thinking to everything you do.
* Excellent communication and leadership skills, always taking into account feedback from different team members.
* Demonstrates sense of passion and pride about own work.
Additional Information
We offer a fantastic salary combined with some leading benefits, a fun, exciting, and varied role, hybrid working, colleague support networks, menopause support, weekly PepTalks, and investment in your growth through development opportunities, leadership training, and cutting-edge industry certifications.