Lingokids is on a mission to help families raise amazing kids through Playlearning.
We are revolutionizing kids' learning. We've already helped millions of children become confident, conscious, resilient, lifelong learners but we're nowhere near done.
We want every single child to reach their full potential—and we're looking for remarkable people to drive us forward on this journey and help shape a brighter future for families everywhere.
Join the Playlearning revolution
We believe in letting learning and play collide so kids' curiosity can lead the way. We create games, animated series, podcasts, songs, videos, courses and more, all handcrafted by our dedicated team of storytellers. All of our Playlearning content is designed to boost academic progress, teach modern life skills and bring joy to children aged 2-8. Our free app has 100 million users and our YouTube channel has 2.5 million subscribers, teleporting millions of little learners to the Lingokids universe every single day.
We're proud of our safe, ad-free environment that prioritizes healthy, peace-of-mind play. Best of all? Our Playlearning content is backed by education experts from around the world.
We're expanding our portfolio with licensed digital products and partnerships with brands like Amazon, Ravensburger, UNICEF, Tosta Rica, H&M, Ikea, and McDonald's.
Job Description
Key Responsibilities:
* Develop and implement global social media strategies to increase brand awareness and comprehension of the brand and to increase reach and engagement among followers database.
* Manage social media accounts and profiles, including scheduling posts, monitoring comments, and responding to inquiries across global and LATAM channels.
* Show genuine interest in understanding and analyzing audience behaviour, preferences and interactions to create compelling content and experiences.
* Be up-to-date on in-culture events and trends globally.
* Be an expert on trending parenting and family-related topics and content, understanding how these trends/seasonal moments can be tapped into with impact.
* Manage the creation and curation (from briefing to delivery) of engaging content for various social media platforms, including copy, image, and video content.
* Identify social media partners and manage collaboration with influencers and content creators.
* Analyse social media performance data to track progress and optimize content creation and iterate on strategy.
* Utilize social listening to be proactive in the generation of new content to jump into the conversation.
* Stay up-to-date with social media trends, tools, and best practices to maximise campaign performance.
* Collaborate with all stakeholders across marketing, product and studios to align social media efforts with overall business goals.
* Monitor and report on competitor activity and industry trends in social media.
* Manage social media intern(s).
Requirements:
Qualifications:
* Social media professional with 7+ years of experience in designing best-in-class social media strategies.
* Proven track record in managing successful social media campaigns that deliver brand & business growth.
* Platform expertise across Instagram, FB, TikTok, Pinterest, X, LinkedIn.
* Industry experience in 'Entertainment', 'Gaming', 'Kids/Family' categories, app marketing and subscription models.
* Understanding of COPPA and CARU guidelines.
* Solid experience in agency & partner/influencer management.
* High proficiency in social listening, monitoring and reporting tools, e.g. Hootsuite, or similar.
* Experience in paid social campaign (boost) management.
What We Offer:
We offer a unique work environment that combines flexibility, creativity and passion for innovation. You will have the opportunity to work with a talented team of professionals who are dedicated to shaping the future of education.
We provide a competitive salary and benefits package, including health insurance, mental health support, and flexible compensation.
You will also have access to ongoing training and development opportunities to help you grow in your career.
And, of course, you'll get to be part of a company that's making a real difference in the lives of millions of children and families around the world.
How to Apply:
If you're passionate about our mission and values, and you have the skills and experience we're looking for, please submit your application. We can't wait to hear from you!
Please note that we're an equal opportunities employer and welcome applications from all qualified candidates.