Media Effectiveness Specialist, Large Customer Sales (English, Spanish)
Location : Madrid, Spain
Experience Level : Mid
Responsibilities :
* Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.
* Develop advanced measurement approaches including incrementality experiments, marketing mix modeling, full funnel measurement, attribution, and reach studies to prove the value of Google advertising to our client's business.
* Partner with Sales teams to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights and recommended actions.
* Manage relationships with senior data and analytics contacts at relevant companies in the market.
Minimum Qualifications :
* Bachelor's degree or equivalent practical experience.
* 5 years of experience in digital media, sales, marketing, or product roles.
* Experience identifying and recommending ways to improve product and customer strategy.
* Experience with Implementation / Configuration of Measurement strategy including: Data-Driven Attribution, MMM, Incrementality / Lift, Web Analytics, Online-to-Offline.
* Experience developing customer relationships to influence measurement strategies.
* Ability to communicate in English and Spanish fluently, to support client relationship management in Spain.
Preferred Qualifications :
* Experience developing customer relationships to support product adoption.
* Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.
* Understanding of the digital ad ecosystem and recent privacy changes.
* Ability to translate client business needs into product adoption opportunities.
About the Job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.
As a Media Effectiveness Specialist, your knowledge of online media and marketing measurement combined with your communication skills and problem-solving abilities shapes how new and existing businesses grow. Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of marketing solutions to help them connect instantly and seamlessly with their audiences.
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