The Omnichannel Orchestrator plays a key role within our Omnichannel Strategy & Orchestration practice and part of our omnichannel delivery framework. You will work alongside other colleagues and client teams, representing marketing strategy, campaign operations, data management, analytics and digital professionals, and report to the Sr. Director Customer Experience and Operations.
This key role is the anchor within our engagement and works with healthcare clients in delivering omnichannel marketing programs to HCP, patients, caregivers, pharmacists and other stakeholders in the healthcare ecosystem. You will be involved in new brand launches, growth brands, and work with strong digital and Omnichannel experts. You will provide strategic guidance and operational support, and help design, develop, and launch various Omnichannel campaigns and capabilities. You must be a strong leader to drive the digital operational change in the pharmaceutical industry and a strong project manager to pull through the tactics through to completion/deployment.
To succeed in this key Omnichannel Orchestration role, you are a skilled tactical strategist, have the ability to drive operational excellence and have exceptional client management skills. Address solutions utilizing both analytical and creative ways of thinking and are able to explain complex concepts to non-technical stakeholders. Must be able to represent at the highest levels within brand management and commercial operations.
You will be called on to:
1. Help clients envision, plan, build and deliver customer engagements and experience through omnichannel tactics, including field, digital and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.).
2. Identify strategic directions and prioritize to address business needs and collaborate with stakeholders to drive omnichannel excellence.
3. Manage projects, prioritize initiatives, and monitor deliverables across partners.
4. Develop benchmarks and KPIs for tactics in partnership with the analytics team and recommend optimizations across tactics.
5. Assess business needs and create requirements for omnichannel campaigns, digital analytics and content and web assets.
6. Own and manage projects to ensure seamless execution.
7. Support campaign management and act as the Single Point of Contact.
8. Provide guidance on client-relevant processes and facilitate approvals.
9. Consult key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels and customer engagement tactics.
10. Evaluate business processes and develop optimization strategies.
11. Conduct meetings, presentations, and effectively communicate insights.
12. Act as a liaison between client stakeholders, external agencies, and colleagues.
Requirements:
1. Multichannel and Omnichannel marketing and digital channel experience is a must.
2. Martech consultant experience, with a strong understanding of marketing technology tools and strategies.
3. Brand launch experience, brand management, digital operations within the pharmaceutical industry.
4. Strong project management skills and collaboration skills.
5. Exceptional analytical and conceptual thinking skills.
6. Excellent documentation skills and ability to communicate complex ideas in a simple way.
7. Experience creating detailed reports and giving presentations, while explaining complex problems with simple solutions.
8. Excellent planning, organizational, and time management skills.
9. Experience with the Legal/Medical/Regulatory review process.
10. Strong collaboration and influencing skills.
11. A bachelor’s degree in business or related field or an MBA.
12. Minimum of 7+ years of experience in brand operations, project management or digital operations and strategy.
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