At Coffee King, we are looking for a Paid Advertising Specialist with experience managing campaigns on Google, Bing, Amazon and Meta (Facebook/Instagram Ads). This role will be instrumental in optimising our advertising campaigns and increasing ROI, contributing to the growth of our business in the coffee e-commerce market.
Tasks
* Design, manage and optimise advertising campaigns on Google Ads, Bing Ads, Amazon Ads and Meta (Facebook/Instagram Ads).
* Optimise campaigns to maximise return on investment (ROAS) and reduce cost per acquisition (CPA).
* Perform keyword analysis and adjust bidding strategies to improve campaign performance.
* Execute advanced retargeting and remarketing strategies to increase conversions.
* Work closely with sales and marketing teams to maintain consistency across campaigns.
* Propose and execute A/B tests to optimise ads and improve performance.
* Coordinate paid advertising campaigns with email marketing strategies for best results.
* Analyse and report on campaign performance and make ongoing adjustments to improve effectiveness.
Requirements
* More than 3 years of experience in SEM campaign management and social media advertising.
* Experience in Google Ads, Bing Ads and Meta (Facebook/Instagram Ads).
* Experience in Amazon Advertising (Sponsored Products, Sponsored Brands).
* In-depth knowledge of Google Analytics and Google Tag Manager.
* Proven experience in creating and managing retargeting and remarketing campaigns.
* Ability to manage advertising budgets in the range of 2.000-10,000€ per month.
* Ability to analyse data and optimize campaigns based on measurable results.
* Experience implementing A/B testing and ongoing campaign optimization.
Preferred experience:
* Previous e-commerce experience, especially in consumer products.
* Knowledge of how to combine email marketing strategies with paid advertising campaigns.
* Familiarity with tools such as SEMrush, Ahrefs or WordStream.
* Experience in advanced campaign management on Meta (Facebook/Instagram Ads).
Benefits
* A dynamic and innovation-focused working environment.
* Opportunity to work with a team that is committed and passionate about the growth of Coffee King.
* Competitive salary and benefits.
If you have experience in paid advertising and are ready to drive Coffee King's success in the coffee market, we look forward to receiving your CV! #J-18808-Ljbffr