The Institute for Advanced Architecture of Catalonia (IAAC) is seeking a Strategic Marketing Consultant for a full-time, on-site, 4-month freelance engagement to refine our marketing strategy and enhance ongoing initiatives.
The ideal candidate will bring proven experience in marketing strategy, a strategic mindset, strong analytical skills, and the ability to coordinate diverse marketing initiatives to maximize impact.
Key Responsibilities:
* Analyze and interpret SEM, SEO, and analytics reports to gain a clear understanding of marketing performance.
* Develop a data-driven marketing strategy to increase admissions, engagement, and visibility.
* Identify areas for improvement and implement targeted actions to optimize lead generation and conversion.
* Collaborate with internal teams and external service providers to ensure a cohesive marketing approach.
* Monitor performance, optimize campaigns, and provide strategic reporting to support data-informed decision-making.
Requirements:
* Proven experience in marketing strategy, digital marketing, and analytics-driven decision-making.
* Strong analytical skills and the ability to interpret and integrate data from multiple sources.
* Proficiency in SEO, SEM, web analytics, and marketing automation tools.
* Ability to develop and implement strategic marketing plans within a defined timeframe.
* Excellent communication and project management skills.
* Proven expertise in marketing for the higher education sector will be a significant asset for this role.
* Interest in design, technology and innovation is a plus.
Compensation:
The compensation package will reflect the candidate’s skills, experience, and industry knowledge. This position requires immediate availability to start.
If you are a results-driven marketing professional based in Barcelona who thrives in a dynamic and creative environment, we would love to hear from you!
Apply now by sending your CV and a brief motivation letter to with the subject Strategic Marketing Consultant.
Job location(s)
Number of available vacancies: 1
Company/Institute: Institute for Advanced Architecture of Catalonia (IAAC)
Country: Spain
City: Barcelona
Neighborhood: Poblenou
IAAC is committed to creating a diverse and inclusive organizational culture. We evaluate qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, age, marital status, and other legally protected characteristics.
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