Fluency in English is a must.
At least 6 years of experience, preferably within B2B environments.
Multinational beauty company.
Responsibilities:
* Develop and execute comprehensive e-commerce strategies aligned with company objectives, focusing on traffic growth, conversion rate optimization, and revenue enhancement.
* Develop and implement effective pricing strategies and manage the product catalog along with the e-commerce specialist, ensuring market competitiveness and relevance.
* Monitor and analyze key performance indicators (KPIs) to assess e-commerce performance and identify areas for improvement.
* Design and execute a calendar-based strategy, leveraging seasonality and market trends to plan promotions, discounts, and product launches, ensuring alignment with customer demand cycles.
* Collaborate with the E-commerce Specialist to ensure seamless integration of inventory and supply chain operations with online sales strategies.
* Work closely with the B2B Account Managers to develop and implement strategies for upselling, cross-selling, and converting users into subscribers, thereby increasing customer lifetime value.
* Ensure an excellent customer experience by monitoring and continually improving customer service standards, maintaining high Net Promoter Scores (NPS).
* Coordinate with the Customer Service team to address and resolve customer issues promptly and effectively.
* Oversee and coordinate external agencies managing paid acquisition channels (e.g., Google Ads, Meta), ensuring campaigns meet Return on Ad Spend (ROAS) and lead acquisition goals.
* Supervise SEO activities, collaborating with specialized agencies to improve organic rankings and increase qualified traffic.
* Collaborate with the Marketing Specialist to align on CRM initiatives, social media strategies, and campaign execution, ensuring cohesive and integrated communication.
* Develop and implement customer retention strategies to enhance customer lifetime value and reduce churn rates.
* Analyze customer data to identify trends and opportunities for personalized marketing efforts.
* Lead A/B testing and Conversion Rate Optimization (CRO) initiatives in collaboration with internal teams and external partners, implementing data-driven improvements.
* Stay ahead of market trends, competitor activities, and emerging technologies to identify opportunities for innovation and maintain a competitive edge.
* Foster a culture of continuous learning and improvement within the e-commerce team.
Career opportunities available.
#J-18808-Ljbffr