Marketing Manager – Luxury Real Estate Agency
Location:
Marbella
Employment Type:
Full-time | office-based position
About the company
We are a well-established luxury real estate agency specializing in exclusive, high-end properties in Marbella and the Costa del Sol. Our firm is recognized for its market expertise, outstanding client service, and curated portfolio of the region's most desirable properties. Catering to an international clientele, we offer a seamless and personalized experience for buyers, sellers, and investors, ensuring discretion, professionalism, and excellence in every transaction. Our marketing strategy is data-driven, highly targeted, and designed to engage high-net-worth individuals across global markets .
Position overview
We are seeking an experienced and strategic marketing manager to lead and enhance our brand presence in Marbella's luxury real estate market and along the Costa del Sol. The ideal candidate will have a deep understanding of high-end clientele, digital marketing, brand positioning, and lead generation strategies. You will oversee all marketing activities, ensuring brand consistency and driving high-quality leads for our luxury property portfolio.
Key responsibilities
* Develop and implement a comprehensive digital marketing strategy to position the company as a leader in the luxury real estate sector.
* Manage and optimize performance marketing campaigns across multiple digital channels (SEO, SEM, paid social, and email marketing).
* Oversee and improve CRM strategies (HubSpot, Salesforce, or similar), ensuring effective lead nurturing, automation, and segmentation to drive conversion rates.
* Analyze customer data, market trends, and campaign performance to refine marketing strategies and optimize ROI.
* Lead content creation efforts, including high-quality marketing materials, video content, and photography for luxury property promotions.
* Develop and oversee a robust email marketing strategy to engage potential buyers and investors.
* Ensure brand consistency across all marketing channels and touchpoints.
* Collaborate with internal teams, sales professionals, and external agencies to execute campaigns effectively.
Requirements
* Minimum of 3 years of experience as a marketing manager and digital marketing for luxury real estate or the premium/luxury sector .
* Bachelor’s or master’s degree in marketing, Business, or a related field .
* Expertise in CRM systems, marketing automation, and customer segmentation strategies.
* Strong SEO, SEM, PPC, social media advertising, and email marketing knowledge .
* Fluency in English (C2 level) – native or bilingual proficiency required. Spanish or other languages is a plus.
* Excellent analytical skills with experience in Google Analytics, Facebook Business Manager, and other performance tracking tools .
* Ability to create and manage high-end digital campaigns targeting high-net-worth individuals .
* Strong leadership and project management skills, with the ability to execute campaigns end-to-end.
What we offer
* A leadership role in a prestigious luxury real estate firm with an international presence.
* Competitive salary with performance-based incentives.
* The opportunity to work in a dynamic and innovative environment, driving marketing strategy in an exclusive market segment.
* A results-oriented culture where data-driven marketing is valued and encouraged.
How to apply
Candidates who meet the requirements and are passionate about luxury real estate marketing are invited to submit their CV and a cover letter to marbella@theagencyre.com with the subject line Marketing Manager Application.