Google Ads Specialist
Perfil buscado (Hombre/Mujer) Plan execute optimize and analyze paid search Pmax display Demand Gen and YouTube campaigns to demonstrate campaign impact and alignment to both channel and business objectives. Main focus on performance Strategic keyword planning experience making the tie with SEO and SEM and how to capitalize and leverage both. Build our keyword strategy as they relate to the customer journey. Understand and review our current ad structure to provide the most efficient implementation Management of monthly and daily budgets Communicate with the design team on new assets and establish a feedback loop to improve new content based on results Define and implement the appropriate bidding strategies Tracking setup and pixel implementation to ensure accuracy of campaign measurement Monthly Google Ads campaigns invoicing Collaborate with other teams/departments/agencies to execute the business marketing strategy Collaborate with other teams (Product BI Tech) on projects around bid optimization automation incrementality testing channel attribution and innovation
Performance metrics Conversions conversion rate (impact of campaign on sales) Revenues average order value (AOV) Cost KPIs customer acquisition cost (CAC) cost per clic (CPC) cost per order (CPO) return on ad spend (ROAS) General brand awareness / campaign reach measurements Digital marketing KPIs (e.g. impressions amount of clicks CTR search impression share) Hands on experience executing Google Ads in an inhouse environment Advanced English level
Work experience Hands on experience executing Google Ads in an inhouse environment Experience with building and maintaining performance reports for deeper analysis of campaigns Experience with budget forecasting and results predictions Previous experience in GTM GA or GMP as a whole would be a plus Previous exposure to agile ways of working preferred
Education Bachelors degree in Business Marketing Communications Advertising or equivalent field
Skills competencies required Analyticalskillsandstrategicthinking Ability to analyze and translate campaign data into actionable insights Strong attention to detail Project-and timemanagementskills Ability to multi-task and prioritize in a fast-paced working environment Organized and proactive Goodpresentationandcommunicationskills bothwrittenand verbal Ability to collaborate with both external- and internal stakeholders Spanish speaking English is required.
Entertainment Providers
Temporary position to cover maternity leave from March to September initially with a large multinational company in the entertainment sector.Remote work on Thursdays and Fridays.
Google Ads, SEO, SEM