ABOUT CHILIZ
We're a team of like-minded, curious, and excitable individuals who thrive in collaborative environments across the globe.
Chiliz is a global blockchain company that powers Socios.com, the creators of Fan Tokens, and the popular fan rewards platform.
Socios has partnered with top sports teams worldwide, including Paris Saint-Germain, Juventus, FC Barcelona, Atlético de Madrid, UFC, Galatasaray, Manchester City FC, and more.
THE ROLE
Chiliz seeks a Performance Marketing Manager with expertise in crypto and Web3 marketing to lead paid media efforts across multiple business units.
This role requires a strategic leader with deep knowledge of performance marketing, paid social, media buying, and analytics within crypto trading and Web3-native communities.
Duties & Responsibilities:
* Manage external performance marketing agency relationships, ensuring alignment with Chiliz's business objectives.
* Owning performance marketing budgets, allocating resources efficiently, controlling costs, and maximizing return on investment.
* Guiding agency execution of performance marketing campaigns tailored to Web3/crypto audiences, leveraging platforms such as Google Ads, LinkedIn, Twitter, Reddit, Meta, Telegram, Discord, and Web3-specific ad networks.
* Ensuring precise audience targeting strategies engage crypto-native users, traders, and blockchain communities effectively.
* Monitoring and evaluating media buying strategies for optimal reach, engagement, and efficiency within Web3 ecosystems.
* Tracking key performance metrics using Google Analytics (GA4), Looker, and other tracking tools.
* Collaborating with the wider marketing team for integrated paid media efforts and broader business positioning strategies.
* Reviewing and assessing A/B testing initiatives on ad creatives, audience segments, and landing pages.
* Developing data-driven reports and dashboards providing actionable recommendations to senior leadership and stakeholders.
Requirements:
* Strong knowledge and experience in crypto/Web3 marketing, including traders' go-to sites, blockchain communities, and Web3 advertising platforms.
* Proven experience in performance marketing, paid social, or digital acquisition within crypto, fintech, or high-growth tech environments.
* Expertise in Google Ads, Meta Ads, LinkedIn, Twitter, Reddit Ads, Telegram, Discord, and Web3-specific advertising networks.
* Strong analytical mindset with experience tracking, measuring, and optimizing campaigns through Google Analytics (GA4) and other data platforms.
* Ability to develop and execute paid media strategies aligning with broader business goals across multiple business units.
* Hands-on experience with audience segmentation, ad placements, and performance optimization for crypto/Web3 users.
* Ability to lead cross-functional collaboration, working closely with content, product, and data teams to refine marketing strategies.