Who We Are: At Brooks, we believe movement is the key to feeling more alive.
That's why we're driven to create gear and experiences that take people to the place that makes them feel more alive — whether it's a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success:
1. Runner First: We act in the best interest of the runner
2. Word is Bond: We do what we say we'll do
3. Champion Heart: We give our all in everything we do
4. There is no "I" in Run: We stay generous with our humanity
5. Keep Moving: We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we're all moving towards something. Let's run there.
Your Job: The Manager, Spain Retail Marketing plays an important marketing role responsible for ensuring integrated marketing delivery for our Strategic and Key Accounts. Your role includes developing and delivering account-specific trade marketing strategies that align with brand and sales objectives. Central to the role is a strong partnership with the Territory Director South to align with the overall Spain strategy. Your key stakeholders are retailers, Key Account Managers, Sales Manager Spain, as well as the EMEA Marketing Team.
Your Responsibilities:
1. Contribute to the development of the retail marketing strategy and lead execution of Retail Marketing activities across Spain.
2. Develop, plan, present, and activate Retail Marketing plans based on the seasonal demand and sales plans for Spain based on EMEA directives.
3. Ensure consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) as well as continuous marketing support of Sales and Tech Reps to drive sell-through.
4. Ensure customer experience, assets, and programs meet campaign strategy and objectives, reflect brand principles and guidelines, and are executed on time and within budget.
5. Grow brand awareness by securing permanent space in (new) stores as well as online brand pages or third-party websites.
6. Own the Retail Marketing calendar and ensure all initiatives are aligned to the product pipeline across Wholesale and eComm and integrated with the broader EMEA Marketing team.
7. Identify and initiate new ideas to attract, engage, and connect with new target groups and customer activations.
8. Instill an integrated approach on campaign execution ensuring that all possible touchpoints portray consistent messaging.
9. Plan and monitor all retail account marketing budgets under the direction of the Territory Director, South.
10. Communicate seasonal program progress including changes, updates, feedback from retailers, sales data from promotions, and consumer engagement as applicable.
El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.es/empleo/138501241/gz-078-retail-marketing-manager-spain-alava/?utm_source=html
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