The ideal person will be a driven, passionate, self-starter who is able to develop innovative and effective approaches to solve our most critical business.
The role will be based in the Málaga head office with a remote working policy of 1 day per week.
Objectives of this role
* Plan, execute, and manage digital marketing strategies (SEO, SEM, ads, email marketing, content and social media)
* Work with and manage the digital presence
* Manage the relationship, follow up with the different agencies
* Maintain consistent brand messaging across all online channels
* Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
* Create and maintain an editorial calendar to deliver targeted content
Responsibilities
* Create and manage the strategy on social media, emails, and other channels of digital communication
* Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
* Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
* Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
* Develop and monitor campaign budgets
Skills and qualifications
* Online media savvy, with a passion for staying on top of trends
* Strong sense of creativity, imagination, and innovation
* Excellent interpersonal skills, with the ability to collaborate with other departments
* In-depth knowledge of various social media platforms and best practices
* Ability to analyze consumer metrics, reports, and trends
* Strong project management and managerial skills
* Proactivity
* Capacity to manage and coordinate a team
Preferred qualifications
* In-depth knowledge of current digital trends
* Experience in digital marketing, or a related field
* Experience with SEO and SEM strategy
* Focus on sales
* Understanding of website analytics tools, such as Google Analytics
* Analytical mind, with a passion for measuring data
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