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Lead • Las Palmas de Gran Canaria
ABOUT THE ROLE AND OUR TEAM:
The Knot Worldwide is looking for an energetic and detail-oriented Strategy & Operations Lead to bridge the gap between data, insights, strategic planning, and high-quality execution. Reporting directly to our Vice President of International Marketing, this person will act as the Chief of Staff for our international markets and brands - working closely with key stakeholders across the organization; Brand Marketing, Media & Measurement, Email / CRM, Product, Editorial, and Sales.
Our International markets include 13 countries, and 13 brands, across 5 languages. The Strategy & Operations Lead will be responsible for ensuring our teams have a single source of truth for company, market and campaign data; working with the VP, International Marketing to translate this into strategic guidance; and helping to create internal processes and systems so our teams can operate effectively and efficiently.
The internal and career growth opportunities for this role are limitless. It is a front-row seat to how company strategy is transitioned to local marketing strategies - and how strategy is implemented to create impact. You’ll have visibility and exposure into every part of the Marketing organization, as well as key stakeholders.
RESPONSIBILITIES:
* Take full ownership of our data, measurement, and reporting systems, ensuring they serve as the foundation for informed decision-making and impactful marketing strategies.
* Define and optimize key performance metrics, design robust measurement frameworks, and translate campaign data into actionable insights that enhance brand awareness, customer acquisition, and lifetime value.
* Oversee the collection, analysis, and presentation of data, crafting compelling narratives that drive alignment and inspire action across diverse stakeholders.
* Collaborate with teams like data science, creative, and channel marketing to ensure every campaign is underpinned by accurate, real-time analytics and post-campaign analysis.
* Lead key touchpoints for leadership and team leaders to connect and collaborate, including weekly leadership team meetings and monthly ‘All Hands’ sessions.
* Act as the central connector among teams; helping to align workflows and streamline processes to maximize impact.
* Identify opportunities to enhance operational processes, implement change management strategies, and champion a culture of continuous improvement.
* Provide senior support, coaching, and guidance to the Consumer Strategy & Operations Associate and Vendor Strategy & Operations Associate.
SUCCESSFUL STRATEGY & OPERATIONS LEAD CANDIDATES HAVE:
* Bachelor’s degree
* 5+ years in brand strategy or planning role
* Ability to synthesize information to develop understanding of key insights
* Expert communicator able to tailor message to a range of audiences and markets
* Proven experience in strategic marketing at both the enterprise / brand and product portfolio level
* Experience in media strategy and marketing analytics
* Strong organizational and communication skills, attention to detail
* Proficiency in SQL & Excel / Google Sheets for data analysis and reporting
* Experience with Snowflake, Google Analytics, and / or Qlik would be beneficial
* Willingness to work flexible hours to meet team output expectations
* Strong presence with ability to interact and partner with Senior leadership
* Outstanding written, verbal, analytical and presentation skills
* Strong problem solving and analytical skills
* Strong time management and organization skills; ability to work independently in a fast-paced environment and manage multiple projects
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