Marketing Project Manager Job Description:
Drive Marketing Outcomes: Contribute significantly to one or more projects/products by proactively initiating work streams and projects.
Research and Analysis: Lead user research, market analysis, and insights to make valuable business recommendations to cross-functional partners on products and features.
User Strategy Development: Create critical user journeys for current and future consumers and develop a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
Identify Opportunities: Define key opportunities to drive user growth, increase engagement with new product features, and drive adoption of existing features.
Marketing Strategy and Planning: Develop and execute marketing strategies and plans, working closely with sales and marketing leadership.
Project Management: Contribute to project scoping, manage priorities, and allocate technical resources within the project.
Goal Setting: Set challenging but achievable goals and measure success logically.
Planning and Execution: Generate and structure a plan and strategy to execute on a project and approach.
Stakeholder Management: Lead the management of competing stakeholder interests and priorities while keeping relevant parties informed of potential issues.
Identify New Opportunities: Proactively and systematically identify and propose new opportunities, expanding beyond usual scope of expertise.
Decision Making: Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
Challenges: Help solve problems with multiple approaches to reach an optimal solution.
Process Development: Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
Propose Solutions: Propose solutions and new ideas to drive work forward.
Strategic Understanding: Understand detailed insights and big picture implications while grasping the strategic view.
Influence: Influence across teams and areas of expertise with similar objectives to align resources and direction and scale work.
Relationship Building: Develop strong relationships, both internally and externally, offering support and direction to team members.
Mentorship: Mentor and guide junior team members in their work and help them onboard.
Collaboration with Partners: Proactively reach out to partner teams to understand their goals, help them understand the marketing team's goals, and ensure both are aligned.
Trusted Partner: Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
Relationship Management: Provide guidance and manage relationships with partners, agencies, or temporary vendors and contractors.
Project Integration: Guide the integration of multiple adjacent project timelines, goals, and objectives.
Quality and Accuracy: Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, maintaining quality, accuracy, and timeliness.
Expertise: Act as a subject matter expert for relevant cross-functional stakeholders on the voice of a product or marketing program.
Comprehensive Knowledge: Utilize comprehensive knowledge of Google's core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
Industry Knowledge: Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
Adaptation of Communications: Possess a deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
Effective Presentations: Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
New Ideas and Processes: Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
Skill Development: Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
Responsibilities under the direction of Google Manager:
Inclusive Culture: Champion and engage in equitable and inclusive behaviors across all systems (e.g., hiring, performance, coaching).
Create space in meetings, projects, and events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
Product Marketing Content: Independently create marketing content to ensure that the positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
Brand Strategy: Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapting nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
Product Marketing Content Strategy: Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
User Insights Generation: Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
Go-to-Market Strategy and Planning: Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor.
Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
Campaign and Program Management: Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
People Inclusion: Exercise sound judgment and take swift action to uphold our Core Values and Code of Conduct.
Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigate one's own biases and flex style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
User Engagement Promotion: Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
Product and Industry Expertise: Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
Segmentation, Targeting, and Positioning: Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
Strategic Planning for Product Marketing: Partner with senior leadership or stakeholders across teams to develop the strategic vision for Google. Allocate resources (e.g., budget, headcount) to support the regional or functional marketing teams' top goals.
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