As the Head of Brand & Creative at Tara, you will be responsible for shaping and elevating our brand identity across all touchpoints—haircare, skincare, and bodycare. You will lead a small but high-impact creative team (designers, copywriters, content producers) and collaborate cross-functionally to ensure Tara’s brand voice, visuals, and storytelling remain consistent, compelling, and aligned with our global growth strategy.
Key Responsibilities
Creative Direction & Leadership
* Oversee all creative deliverables, from initial concepting to final execution (campaigns, packaging, digital and print assets).
* Provide clear creative briefs and guidelines to in-house and external creative resources (e.g., agencies, freelancers).
* Coach, mentor, and inspire a small team of designers, copywriters, and content creators to produce consistent, high-quality work.
Content Development & Storytelling
* Develop and execute brand storytelling across channels (social media, email marketing, product packaging, in-store experiences).
* Collaborate with the Head of Growth & Digital Marketing on content strategies that drive brand engagement and conversion.
* Ensure all content resonates with diverse audiences in Spain, the U.S., and the Gulf, adapting messaging where necessary.
Packaging & Visual Merchandising
* Collaborate with Product Development and Operations to ensure product packaging aligns with brand guidelines and regulatory requirements in each region.
* Lead visual merchandising strategies for offline retail, pop-ups, and partner stores (e.g., salons, spas, department stores).
Brand Campaigns & Initiatives
* Plan and execute integrated brand campaigns (seasonal, product launches, brand awareness pushes), working with cross-functional partners (sales, digital, PR).
* Manage the creative budget, allocating resources efficiently to maximize impact and ROI.
Cross-Functional Collaboration
* Partner with the Head of Partnerships & Regional Marketing to tailor brand strategies for local market preferences and cultural events (e.g., Ramadan/Eid promotions, regional holidays).
* Work closely with Product Development to highlight unique product attributes (e.g., clean ingredients, cruelty-free certifications).
Analytics & Continuous Improvement
* Track key performance indicators (KPIs) related to brand awareness, engagement, and customer perception.
* Leverage data to optimize campaign creative, messaging, and channel mix.
* Present insights and recommendations to CMO and other stakeholders regularly.
Qualifications & Experience
Education: Bachelor’s degree (Master’s preferred) in Marketing, Branding, Design, Communications, or a related field.
Experience: 6+ years of professional experience in brand management, creative direction, or marketing communications—ideally within the beauty, personal care, or consumer goods industry.
Leadership: Demonstrated success in building and managing small creative teams, driving accountability, and cultivating a collaborative environment.
Global/Regional Exposure: Experience working with or managing brands across multiple geographies, with an understanding of cultural nuances (EU, U.S., Gulf markets).
Technical Skills: Proficiency in creative tools (Adobe Creative Suite or similar). Familiarity with project management tools (Asana, Trello, etc.) is a plus.
Analytical Skills: Ability to leverage consumer insights, brand metrics, and market research to inform creative decisions and measure brand performance.
Key Competencies & Personal Attributes
Strategic Vision: Strong ability to see the big picture while simultaneously guiding day-to-day creative operations.
Creative Flair: A passion for storytelling, design, and innovation, with an eye for aesthetics and detail.
Collaboration & Communication: Exceptional written and verbal communication skills; able to align multiple stakeholders around a shared brand vision.
Adaptability: Comfortable working in a fast-paced, high-growth environment and pivoting quickly based on new data or market feedback.
Cultural Sensitivity: An understanding of and respect for cultural differences, ensuring brand messaging resonates across different global markets.
Leadership & Mentorship: A supportive leader who motivates and develops team members, fostering creativity and accountability.