Academic Training and/or Years of Experience
* University higher education
* High level of English (spoken and written). At least B2
* Experience in Commercial Management (at least 10 years)
* Experience in team management (at least 10 years)
* Knowledge of French is an advantage
* Master's Degree or Postgraduate studies (business administration, commercial, marketing, etc.) is an advantage
Behavioural and Technical Skills :
* People Management and Leadership
* Data analysis
* Business Analysis
* Customer Experience Management
* Product Management
* Negotiation
* Energy Legislation
* Strategic Planning
* Multichannel Strategy
* Market trends analysis
* Define the sales strategy in the B2C segment
* Analyze the internal (products, technologies, capacities, resources, services) and external (environment, sector, market, competition) situations
* Define segmentation, bid positioning, and differentiation strategies
* Contribute to the definition of the B2C commercial business plan (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director
* Implement the sales and commercial strategy of the B2C segment
* Manage maintenance and control of the customer portfolio and its margin
* Design sales campaigns and define their targets
* Coordinate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions, for new product launches in the B2C segment
* Prioritize the development of new B2C products
* Set final pricing for customers
* Oversee the development of commercial actions based on market knowledge of customers, competitors, and products, aligned with Total Group's strategic plan in Spain
* Conduct market studies to support business development
* Define the Customer Journey in the selling process
* Oversee the identification and realization of partnership opportunities with companies from different sectors (retail, telecommunications, energy, etc.)
* Manage sales strategies across inbound (CAC and Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads...)
* Select suppliers for external channels when applicable
* Define targets
* Develop strategy, approve budgets, and ensure operational and functional policies are followed within the unit
* Establish relevant criteria, controls, and organizational parameters
* Decide on expenditure, investment, and income forecasts as necessary
* Analyze opportunities and threats
* Drive coordination and leverage synergies with other units
* Represent and defend TotalEnergies' interests in Spain
TotalEnergies (PGE Spain) manages 2.6 million B2C customer contracts, 30,000 B2B customer contracts, owns a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain.
This role operates within a high volume-low margin activity, where key responsibilities are critical to profitability. It involves a fast-moving, highly competitive environment with complex products and services to meet market demand. The position requires managing sophisticated contractual positions and volatile markets, emphasizing controlled risk-taking within established parameters.
External Relations : Sales channels, partners, external suppliers (consultants, service companies...), sector companies (other retailers), and companies from other sectors (retail, banking, telecommunications...)
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