Key Responsibilities:
* Develop and execute TikTok platform operation strategies; oversee daily operations on TikTok, including management of official accounts and the development and maintenance of relationships with KOLs/KOCs.
* Design and implement marketing plans for products and brand campaigns on TikTok, taking full responsibility for communication outcomes on the platform.
* Regularly track emerging trends and new features on TikTok, analyze outstanding case studies from other brands, and produce research reports. Maintain a close and collaborative relationship with the TikTok platform team on behalf of OPPO.
Job Requirements:
Experience Requirements:
* Minimum of 5 years of experience in social media or digital marketing, preferably in the technology or consumer electronics industry.
* At least 1 year of hands-on experience managing operations on TikTok, with solid knowledge of TikTok best practices, algorithms, and features.
Skill Requirements:
* Strong creative thinking and content planning abilities, with a proven track record of creating content that resonates with TikTok audiences.
* Excellent data analysis skills; ability to interpret social media metrics and adjust strategies accordingly.
* Fluent in Spanish, and proficient in English as a working language.
Personal Attributes:
* Strong sense of responsibility and self-motivation; capable of managing multiple projects in a fast-paced environment.
* Good team player with the ability to collaborate effectively with different departments to drive the company’s social media strategy.