On a typical project you will support activities including:
* Evolve brand expression; by building on either existing direction, or creating one from scratch
* Create expressions for mood, tone, look/feel to help clients position their product, brand, or service
* Harmonise utilitarian needs of the user (accessibility, usability, navigation, key features) with more emotional values of design to create unique and distinguished brand equity for the client
* Drive collaboration with marketing, brand, strategy, and editorial teams to align from the design purpose to the execution roadmap
* Collaboratively create digital product concepts that push the bar for quality and excellence in a given field/industry
* Craft a foundation for Design System, typography, iconography, colour, grid, and design components
* Frame a vision for art direction, photography, and illustration to reinforce product/service vision
* Craft brand identities and brand collateral
* Support the team with guidance for visual expression
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