Marketing Manager Southern Europe
Your role at Bugaboo
Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us.
Your aim as a Regional Marketing Manager - Southern Europe is to drive the sales performance across Southern Europe (predominantly Spain & Italy) with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand. You are part of the Marketing EMEA team and report to the Marketing EMEA Director.
What will you do?
1. Understand the current and future consumers for your region, focusing on consumer journey insights, ensuring this knowledge feeds into marketing plans.
2. Work with your one direct report to define the overall marketing strategy for your region taking into consideration cluster objectives, HQ guidelines and local market requirements.
3. Devise, manage, deliver and measure successful marketing plans across all brand channels including retail, high reach media, social, PR and influencers.
4. Work closely with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners.
5. Align with the Go to Market team on VM, POS, organic social and local market asset creation.
6. Align communication priorities across performance marketing channels, CRM and Affiliates.
7. Ensure financial budget control including monthly financial reporting reviews, PO generation and approval, forecasting and budgeting.
8. Manage local marketing agencies such as influencer and PR.
9. Lead, motivate and develop your direct report and partner agencies.
What you will bring to the table
The successful individual will ideally have a marketing degree, and a minimum of 6 years' marketing experience. You should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation levels. Experience in retail marketing and executing marketing campaigns across different channels is essential.
What we offer
* An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
* An inspirational, inclusive, fast-growing international work environment;
* Access to wellness hub OpenUp;
* Day off on your birthday & day off for volunteering activities;
* 25 holiday days per calendar year and an additional day for every year of service;
* Holiday swap;
Once you apply
After you submit your application, our Talent Acquisition team will be in touch with you to continue the conversation. If both you and we are enthusiastic about the possibility of working together, you'll have the opportunity for interviews with the hiring manager.
If you think you can make a difference to our team we would love to hear from you. Go ahead and apply!
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