Your responsibilities will include:
1. Crafting a robust strategy for B2B marketing development tailored to the online gaming sector;
2. Effectively managing advertising budgets to meet both marketing and financial objectives;
3. Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers’ work;
4. Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels;
5. Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion;
6. Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data;
7. Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.
To be successful in this role, you’ll need:
1. 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment;
2. Expertise in AI technologies, such as machine learning, data analysis, and personalization;
3. A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing;
4. Proven experience in navigating the B2B landscape and engaging with users;
5. Proficiency in using analytics tools to track and analyze marketing campaign performance;
6. Strong critical thinking, data-driven approach, and strong analytical skills;
7. Proficiency in English and Spanish;
8. Ability to analyze large volumes of information and draw conclusions;
9. A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored;
10. Creativity and the ability to generate high-quality ideas and hypotheses.
Additional skills that would be beneficial:
1. Experience with Google Ads and TikTok for marketing campaigns;
2. Proficiency in Portuguese;
3. Skills in working with Amplitude and Tableau for marketing analytics;
4. Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.
If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca.
Join the LaFinteca team
For all career-related questions, you can contact our manager:
We will try to answer you as soon as possible.
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