What you´ll do
* Steers excellence in implementation of category strategy in point of sale
* Collaborates with sales and marketing teams for planning, budgeting, production, and implementation of all in-store activities
* Collaborates with product managers and marketing team to implement sales promotions and product communication
* Develops trade programs in line with sales strategy
* Coordinates and monitors the execution of related sales activities
* Collects and analyzes necessary information to identify opportunities
* Supports Trade Marketing teams in the execution of the activities and in achieving their sales and budget objectives
* Ensures that the desired product benefits and brand values/equity are properly communicated
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