19 Feb 2025 - 23:59 (Australia/Melbourne)
Organisation/Company: RMIT University
Research Field: All
Profession: Positions Master
Country: Spain
Application Deadline: 19 Feb 2025 - 23:59 (Australia/Melbourne)
Type of Contract: Permanent
Job Status: Full-time
Hours Per Week: 37
Is the job funded through the EU Research Framework Programme? Horizon Europe - EIT
Is the Job related to staff position within a Research Infrastructure? No
Offer Description
* Based in Barcelona, collaborative and dynamic international team
* High level proficiency in English
* Full time (37 hours per week)
As Marketing Manager, you will be responsible for B2B, B2G and Account-Based Marketing (ABM) to drive leads, applications and enrolments into RMIT’s suite of non-accredited and accredited education products in Europe.
You will be responsible for both strategy as well as executing and optimising actionable and effective acquisition and engagement campaigns. You will use market intelligence and insights to ensure a deep understanding of audience segments and personas.
Working closely with RMIT teams including Experience and RMIT Online in Australia, you will also be accountable for collateral design and development to support lead conversion and partnership development by the Education and R&I Partnerships teams at RMIT Europe.
To be successful in this position, you will have:
* Extensive experience in the higher-education sector, preferably private University landscape.
* Demonstrable experience at understanding and delivering effective B2B, B2G and Account-Based Marketing campaigns and activity.
* Ability to utilise research, analyse, and create marketing strategies around a segmented audience and utilise data to determine optimal go to market plans for each geographic location, and what type of messaging/creative is best suited to that audience.
* Strong understanding of standard digital marketing campaign metrics and KPIs.
* Excellent level of interpersonal and consultation skills with an ability to build strong relationships, influence, counsel, challenge where required, drive change, encourage and communicate.
* A minimum of a Master qualification in Marketing with relevant professional experience.
* High level proficiency in English.
* Working rights in Spain.
Who is RMIT Europe?
We’re the creative and dynamic European hub of RMIT University – a multi-sector university of technology, design, and enterprise with more than 91,000 students and 11,000 staff globally.
Based in the heart of Barcelona, our focus is on successfully extending RMIT’s international engagement and strategically growing the University’s collaborative research and education activity in Europe.
We facilitate RMIT's collaboration in the development of innovative pan-European projects attracting global knowledge from Europe, Australia, and Asia to deliver local impact.
About the team and benefits
You’ll be joining an ambitious team of experienced professionals who are passionate about making a difference and delivering real impact. Benefits of working at RMIT Europe include hybrid working arrangements, flexible salary benefits (transport, health insurance, childcare and restaurants) and free language classes.
For more details, please see the position description link below.
If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT's Jobs website to access the Position Description at the bottom of the page.
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