If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brand equities: 5 of top 10 selling brands including Wall's, Magnum, and Ben & Jerry's. Ice Cream has distinct characteristics from Unilever's other operating businesses, and the growth potential of Ice Cream will be better delivered under a different ownership structure.
As an Ice Cream company, we are committed to developing and nurturing talent within our organization. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organization. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.
JOB PURPOSE:
Find your purpose at Unilever. Lead innovations that drive our business to win and grow. Learn from brilliant leaders and diverse colleagues in a global environment, becoming your best self.
KEY RESPONSIBILITIES:
* Definition of the annual plan of the category of the out-of-home channel, focusing on the HORECA channel.
* Design and develop action plans for the channel that include:
o Segmentation and action plan by type of customer
o Definition of assortment (suitable products and formats)
o Definition of the execution strategy of the distributor and sales force
o Promotional policy
o Activation plan for the POS
* Lead the execution of strategic projects with sales teams aimed at winning at the point of sale.
* Define the KPIs of execution of the annual strategic plan and define together with the systems team the reporting of those KPIs and subsequent follow-up.
* Definition of the execution targets and KPIs for the Sales team.
* Analysis and segmentation of customers by type and channel.
* Identification of deviations and development of corrective actions when necessary.
* Work as a team with the sales and marketing team to define activation plans according to channel and customer needs, suitable for each brand.
* Lead client meetings alongside key account managers to ensure alignment and strategic collaboration.
* Oversee agency relationships, including campaign management, briefings, and project execution.
WHAT YOU NEED TO SUCCEED:
EXPERIENCES & QUALIFICATIONS
* Degree in Business Administration, Economics, Marketing, or similar
* 5+ years of professional experience in a similar Trade Marketing position in the Away from Home channel. Very valuable experience in the out-of-home channel.
* Experience in HORECA channel.
* Advanced level of Spanish and English.
* High computer skills in PowerPoint (presentations) and Excel (analysis).
SKILLS
Person with a high component of leadership and proactivity and initiative.
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