Marketing Analyst CE and MEA
PageGroup SSC Barcelona
Have overall responsibility for regional execution of the global marketing analytics strategy including:
* Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools.
* Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
* Develop and maintain data processes from multiple data sources.
* Work with relational databases to ensure the validity of reported information.
* Troubleshoot and correct data quality issues.
* Train the marketing organization on dashboard usage, supporting a data-driven mindset.
* Drive the regional implementation of projects in the global data & analytics roadmap.
* Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social.
* Identify ways in which to improve analytical procedure to increase productivity and efficiency.
* Ensure alignment globally and a consistent measurement approach across all markets.
* Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI.
* Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
Grow your career in a multinational environment (+40 nationalities in the SSC). Competitive compensation and benefits package in Barcelona, various well-being activity options.
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