Descripción del trabajo
Company Overview : Collective Minds is a leading innovator in medical imaging collaboration, providing a global SaaS B2B platform that enables seamless clinical collaboration, education, and research. We cater to the healthcare and pharmaceutical industries, where trust and long-term relationships are paramount. Our average sales cycle spans approximately six months.
Role Overview : We seek a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will have a proven track record in developing and executing marketing strategies that drive business growth. This individual will play a critical role in our marketing, product, and sales teams, focusing on funnel analysis and leveraging data to optimize our go-to-market strategies.
Responsibilities
* Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
* Drive collaboration across teams (marketing, SDR, product, sales, customer success) to align and execute growth hacking initiatives towards business goals.
* Analyze and interpret data to inform marketing strategies, identify growth opportunities, and measure performance.
* Optimize marketing funnels to improve lead conversion rates and reduce customer acquisition costs.
* Implement multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
* Conduct A/B testing and other experiments to improve marketing effectiveness continuously.
* Monitor industry trends and competitor activities to identify new growth opportunities.
Skills & qualifications
* 5+ years of experience in growth hacking
* Strong analytical skills with the ability to derive insights from complex datasets.
* Hands-on experience with multiple SEO and SEM strategies.
* Understanding of customer journey mapping and customer experience optimization.
* Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Semrush).
* Experience with Data Analytics methods and tools (e.g. AWS RedShift, PowerBI)
* Proven track record of developing and executing successful growth hacking strategies.
* Excellent communication and collaboration skills for an international, multi-cultural environment.
* Ability to self-start and drive a highly collaborative environment in a fast-paced and sometimes ambiguous start-up environment.
* Familiarity with the sales cycles in B2B SaaS environments.
* Proficiency in English
Extra points
* Background within the “high trust” B2B SaaS, healthcare, or pharmaceutical sectors.
* Experience in medical imaging or related fields.
* Collect, organize, and analyze large volumes of structured and unstructured data.
* Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure the effectiveness of various initiatives.
* Proficiency in data visualization tools.
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