Descripción del trabajo
At HARTMANN we are dedicated to helping, caring, protecting and growing. We support healthcare professionals so that they can concentrate on what really matters: to make a positive impact on people's lives. We create solutions that make a difference, and with your commitment, you can develop professionally every day. At HARTMANN your contribution will also make a difference.
Join our team as
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be in charge of executing the digital marketing strategy & initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East and Africa).
Responsibilities:
* Support in launching and maintenance of products & digital assets platforms
* Project Management of Digital Platforms Projects according to R2 countries launch plans
* Website Maintenance and updates using Sitecore CMS
* E-Mail Marketing & Marketing Automation journeys setup, tracking and optimisation with an omnichannel approach
* Digital Advertisement Campaigns setup, tracking and optimisation (Google, Social Media, Programmatic, etc.)
* Social Media Management: Content creation, posts scheduling & posting and community management for both B2B & B2C channels
* Executing digital activities to boost projects and campaigns performance from awareness to conversion, focusing on generation of monetisation and/or efficiency via Digital initiatives
* Digital Analytics: executing and collaborating in the generation of reports and dashboards in internal and external platforms
* Executing SEO Initiatives and supervising Performance
Requirements:
* A bachelor’s degree in marketing and a master’s degree in digital marketing would be desirable.
* At least 5 years of related experience in Digital Marketing and preferably Health Industry Background
* Training or certification in data protection (e.g., CIPP / E, CIPM, or equivalent) is an advantage.
* In-depth knowledge of data protection laws, particularly GDPR and other relevant regulations.
* Experience implementing data protection policies and ensuring adherence in digital marketing activities.
* Proven experience working with sensitive data and managing customer or consumer databases.
* Proficient in oral and written English. Italian, French, and Dutch would be an advantage.
* Ability to collaborate effectively within a multicultural environment.
Area: Marketing
Design a career focused on healthcare customers, fit for the future and grounded in a culture of trust and openness. Apply now through our online platform.
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