Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us.
About us
In 2021, we unveiled Push to Zero, our elevated ESG strategy dedicated to achieving net zero by 2035 while reinforcing our social and environmental responsibility. As part of this transformative approach, we prioritize that all products are produced safely and fairly in our own factory. By transitioning to mass-balanced bio-based materials, we have successfully reduced CO2 emissions by up to 24% per stroller. Join our team and be at the forefront of positive change!
Your role
Your aim as a Regional Marketing Manager - Southern Europe is to drive the sales performance across Southern Europe (predominantly Spain & Italy) with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand. You are part of the Marketing EMEA team and report to the Marketing EMEA Director.
What will you do?
* Understand the current and future consumers for your region, focusing on consumer journey insights, ensuring this knowledge feeds into marketing plans.
* Work with your one direct report to define the overall marketing strategy for your region.
* Devise, manage, deliver and measure successful marketing plans across all brand channels including retail, high reach media, social, PR and influencers.
* Work closely with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners.
* Align on VM, POS, organic social and local market asset creation with the Go to Market team.
* Align communication priorities across performance marketing channels with the Performance marketing manager and team.
* Ensure financial budget control including monthly financial reporting reviews.
* Manage local marketing agencies such as influencer and PR etc.
* Lead, motivate and develop your direct report and partner agencies.
What you will bring to the table
The successful individual will ideally have a marketing degree, and a minimum of 6 years' marketing experience. You should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation. Experience in retail marketing and executing marketing campaigns across different channels is essential. Influencer, brand and PR experience is also important in this role.
You will be a strong team player, possess excellent communication and organizational skills and a key eye for detail. You will be flexible and able to quickly adapt to changes in the market.
What we offer
* An enthusiastic team of friendly, driven colleagues;
* An inspirational, inclusive, fast-growing international work environment;
* Access to wellness hub OpenUp;
* Day off on your birthday & day off for volunteering activities;
* 25 holiday days per calendar year and an additional day for every year of service;
Once you apply
After you submit your application, our Talent Acquisition team will be in touch with you to continue the conversation. If it leaves both you and us with a positive vibe, you'll then have the opportunity to have a 1st interview with the hiring manager. If that meeting goes well, we'll move on to the 2nd interview, and there's an optional 3rd interview.
If you think you can make a difference to our team we would love to hear from you. Go ahead and apply!
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