At Glovo, we are looking for a talented, creative, and data-driven Global Brand Communications Manager to join our global brand team and help us lead the development of Glovo's equity around the world.
You will be developing and executing comprehensive communication campaigns that elevate brand equity, effectively communicate Glovo's value proposition, and resonate with diverse target audiences.
This role requires a strategic thinker with a creative mindset, excellent project management skills, and a passion for creating impactful communications that resonate with our consumers around the globe.
The Journey
Lead the end-to-end development of global TV campaigns, from project planning, concepts development, consumer testing and production;
Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse cultures and markets, ensuring adherence to timelines and budgets;
Take part in the ongoing evolution and refinement of Glovo's global communication strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals;
Collaborate, provide guidance and support regional and local marketing teams to maintain brand integrity while localizing;
Collaborate closely with cross-functional teams, including design and performance marketing to develop a robust pipeline of digital communications to accelerate new customer acquisition;
Track and monitor global comms budget.
What You Will Bring to the Ride
Minimum 5-7 years of professional experience, ideally in brand management/communication role (FMCG/CPG is a plus);
University degree in Business administration or marketing;
Strong understanding of brand strategy and the ability to translate it into compelling TV creatives;
Hands on experience in TV campaigns development full process, managing the relationship with agencies and delivering feedback;
Excellent project management skills with a track record of delivering high-quality campaigns with set timelines and budgets;
Proven experience in executing integrated marketing campaigns across channels (including ATL & BTL);
Strong understanding of brand positioning, messaging, and storytelling techniques;
Strong analytical skills with proficiency in qualitative and quantitative research methodologies;
Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making;
Spanish native and very fluent in English, other languages would be a plus.