**About Us
At Docplanner, we're revolutionizing the healthcare experience with our cutting-edge technology.
We empower patients by providing them with access to leave and read reviews about their visits. Our platform also helps doctors manage bookings easily and save time, allowing them to focus on what matters most - treating patients.
We're seeking a highly skilled Strategic Product Marketing Director to lead our marketing efforts and drive growth across our key markets in Europe and Latin America.
**Job Description
As a Strategic Product Marketing Director, you'll be responsible for developing and executing strategic initiatives that unify marketing efforts across individual doctors and clinics. You'll work closely with our go-to-market teams to create targeted product packaging and storytelling that resonates with our customers' unique needs and market dynamics.
You'll leverage our AI product suite to position our advanced capabilities and accelerate new business acquisition and customer retention. Your expertise will help us refine our value propositions, align with our global marketing strategy, and drive growth and efficiency.
**Requirements
To succeed in this role, you'll need:
* Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors.
* Familiarity with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors.
* Able to collaborate effectively with business leaders, go-to-market teams, and product managers to refine positioning and ensure that sales collateral is relevant and impactful for different customer segments.
* Demonstrated success in leading product marketing initiatives across various customer segments, developing tailored strategies for different business sizes and use cases.
* An analytical mindset, capable of using data to measure campaign success, identify areas for improvement, and inform decision-making.
* Strong communication skills with a talent for crafting narratives that make complex products easy to understand and sell.
**What We Offer
We offer a competitive salary range of $120,000-$180,000 per year, based on experience and qualifications. You'll also enjoy true flexibility and work-life balance, remote first in one of our legal entities or hybrid work model in one of our office locations; flexible working hours; paid time off according to your location of work; additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
**Join Our Mission
We believe in making the healthcare experience more human. Join us in our mission to revolutionize healthcare with technology and innovation.