Descripción del trabajo
Join our team as a Campaign Specialist, where you'll design and manage impactful email marketing campaigns using Salesforce Marketing Cloud. Collaborate with cross-functional teams to optimize performance and ensure high-quality communications. If you have 2-4 years of experience, proficiency in Salesforce Marketing Cloud, and excellent communication skills in English, we want to hear from you!
Responsibilities:
* Design, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
* Ensure timely delivery of newsletters and other email communications.
* Collaborate with teams to develop campaign strategies and objectives.
* Operational Content Management: Responsible for operational content management, including copywriting.
* Advise customers on various email marketing tools such as Salesforce Marketing Cloud.
* Implement and supervise high-performance email marketing campaigns.
* Control feedback loops, coordinate, and implement translations.
* Carry out quality assurance to ensure high standards.
* Maintain awareness of customers' editorial plans.
* Develop target group-specific texts and meaningful headlines.
* Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions.
* Work out reports to derive recommendations for action and test scenarios.
* Optimize ongoing email marketing measures for customers.
Requirements:
* 2-4 years of experience in email marketing or digital marketing, with a focus on Salesforce Marketing Cloud.
* Successfully completed training, ideally in communication/marketing or a comparable qualification.
* Proven track record of managing successful email campaigns.
* Proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio – or other tools.
* Basic understanding of HTML/CSS for email template customization.
* Basic technical understanding and interest in various marketing tools.
* Experience with A/B testing and performance optimization.
* Interest/experience in usage of AI.
* Excellent written and verbal communication skills.
* Fluent in German and English.
* Ability to collaborate effectively with cross-functional teams.
* Precise, conscientious, and structured way of working.
* Initiative, creativity, and independence.
* Resilient and able to maintain composure in hectic situations.
* Hands-on mentality.
* Salesforce Marketing Cloud Email Specialist certification is a plus.
* Experience with Salesforce Marketing Cloud, or similar tools, is desirable.
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