Company description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Come and join us!
Overview
As an Offline Media Planner, you will be responsible for planning and executing media plans and offline advertising campaigns. You will be focused on the media activation & optimization for several great clients from different industries.
Responsibilities
How you’d spend your day:
* Holding a global vision of every offline campaign across media: TV, Press, Magazines, Radio, External, and Cinema, with strong focus on TV.
* Consolidating the completed activity in every media of the assigned clients.
* Collaborating with the definition of KPIs of control (negotiation and media).
* Guaranteeing the thorough control and achievement of the specific goals.
* Optimally applying the strategic and negotiation lines in the development of every campaign.
* Planning weekly the team tasks, making any needed changes in order to balance the workload.
* Establishing priorities and the sequence of actions to carry out.
* Implementation of the job process.
* Continuously suggesting improvements in the job systems, always looking for the maximum efficiency and quality.
* Having a good command and knowledge of the company’s tools.
* Being in touch with media.
Qualifications
* University degree related to marketing, advertising, or economics, or around 2-3 years of experience planning advertising campaigns.
* Analytical skills.
* Meticulous and rigorous.
* Able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
* Knowledge of tools or advertising market sources: InfoSys, Tom Micro & Excel will be your main day-to-day tools.
Additional information
Why join us? Because we offer reasons such as:
* Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
* Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
* Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
* Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
* Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
* Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
* Attractive holidays package: including your birthday & Advertising Day off plus some additional days off. Rest is also important!
* Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
* Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
* Subsidised breakfast & daily menu: at our Café Marcel canteen. Bon appétit!
We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!
Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.
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