We are a leading company in the global pool & wellness industry: Fluidra, a multinational group listed on the Spanish Stock Exchange, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has long-standing experience in developing innovative products and services in the global residential and commercial pool market. Fluidra has a clear mission: to create the perfect pool and wellness experience responsibly. Fluidra operates in more than 47 countries through its subsidiaries. We have more than 135 sales branches and more than 35 production centers around the world, in addition to strategically distributed logistics hubs that support our production and distribution centers. Our team is comprised of more than 7,000 employees motivated and skilled employees from over 45 countries.
Mission: Support Strategic Marketing activities for product scope across EMEA
Your responsibilities:
1. PRODUCT STRATEGY AND PRODUCT DEVELOPMENT:
* Help build a good understanding of the market through market research and own tools focused on:
o Consumer purchase and usage behavior
o Competition knowledge
o Trends inside and outside our industry
o Sales analysis support (monthly & ad hoc)
* Help define full value proposition for new concepts (product, detailed specs, benefits, reason to believe, pricing)
* Contribute to product development projects as needed (NPD, Sustaining, VIs, Compliance)
* Manage & implement Packaging improvement project
1. GO TO MARKET:
* Recommend, create and update sales-oriented documents such as benchmark tables, sales pitch, range recap
* Provide guidelines and support Marcom Manager and Training team for execution of B2B and B2C communication materials especially:
o Annual catalogs
o Product visuals
o Product leaflets and brochures
o Videos
* Coordinate content update in new tools (PIM, Brand websites)
* Monitor users satisfaction via available tools (reviews platform, social media, sales feedback)
To succeed in this role, you’ll need a positive attitude and the following:
* Master 2 in Marketing/business school OR Engineering degree/Master 2 in Engineering with a marketing/business specialization with part of the curriculum or internships performed outside of Spain
* English and French: professional fluency
* 2/3 years work experience
* Open to travel (Lyon, Toulouse, Germany, others) as needed, particularly during the 1st year
Competences:
* English: Professional practice (written & spoken) is a must, Spanish is highly desirable
* Marketing mix knowledge (B2C and/or B2B2C)
* Well-structured / organized
* Strong analytical skills
* Advanced communication skills (written and verbal)
* Project management: from the initiation to the delivery of projects
* Good use of Excel, Advanced use of Powerpoint for sales presentations
Behavioral Skills:
* Positive mindset
* Can deliver value in a functional role within a matrix environment, through a “servant leader” attitude
* Attracted to the technical side of products
At Fluidra, we are committed to both the professional and personal development of our employees. Thanks to our highly qualified team of experts we are able to fulfill our main mission: To create the perfect Pool and Wellness experience responsibly.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.
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