Job Title: CRM Director
Company: The Knot Worldwide
Location: International (13 countries, 5 languages)
Job Type: Full-time
Experience: 10+ years in B2B and B2C marketing automation
Salary: $120,000 - $180,000 per year
Job Summary:
The Knot Worldwide is seeking a seasoned CRM Director to drive the strategy and execution of marketing automation programs that create meaningful connections, engagement, and build loyalty with our customers. As the Director of CRM for our International brands, you will manage our Couple and Vendor communications across email, push and mobile.
About the Role:
We are looking for a truly empathetic, and motivational leader, who believes in innovation, data-driven decisions, and taking on complex challenges. The right candidate will be passionate about leveraging technology, data, and customer insights to create engaging, automated journeys in Salesforce Marketing Cloud (SFMC).
Responsibilities:
* Develop and build email and mobile journeys that engage consumers and vendors, driving engagement to increase customer lifetime value.
* Identify new opportunities to improve audience segmentation, content, timing, and frequency, conducting testing including subject lines, email copy, layouts and CTAs that improve conversion.
* Create personalized experiences based on B2B and B2C available data using dynamic content (AMPScript) to create personalized email and push messages.
* Collaborate with the internal design team to create visually compelling templates and graphics that support email best practices.
* Partner with the Data Team to integrate data sources needed to support email campaigns.
* Serves as subject matter expert on platform capabilities, automation processes, customer lifecycle development, deliverability and email marketing best practices.
Requirements:
* 10+ years related B2B and B2C experience, including 5+ years of CRM management experience and a 5 years of People Management experience.
* Advanced knowledge of SQL, including experience with SFMC's contact data model.
* Expert-level experience in AMPScript for dynamic content creation.
* Advanced proficiency in HTML and CSS, with a focus on email template building.
* Strong ability to leverage data-driven insights for optimizing email campaigns and achieving measurable results.
* College/University graduate required.
What We Love About You:
* You Dream Big. You iterate and experiment to drive innovation.
* You Love Our Users. You keep our global community at the center of everything you do.
* You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
* You Hustle Every Day. You favor urgency and own your outcomes.
* You Win Together. People are at the heart of our success and you play as a team.
What You Love About Us:
* We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out.
* We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.