SEO Specialist
Language Requirements:
High level of English and Spanish.
About Us:
Wolfiek Group is an emerging e-Commerce startup based in Poblenou, dedicated to selling and distributing select brands worldwide. With our offices and warehouse located in Barcelona, conveniently near Marina/Bogatell metros, our small yet ambitious team of fewer than 15 individuals is looking to expand.
Position Overview:
We are seeking a skilled and experienced SEO Specialist to join our team. The ideal candidate will be responsible for enhancing our organic search engine rankings, increasing website traffic, and driving brand awareness. You will work closely with our marketing and eCommerce teams to integrate SEO best practices across all digital channels, ensuring our strategies align with our business goals.
Key Responsibilities:
SEO Strategy Development:
* Create and implement effective SEO strategies to boost our website's visibility and ranking on major search engines.
* Conduct in-depth keyword research, SERP analysis, and competitor benchmarking to guide content creation and optimization efforts.
* Optimize on-page elements such as meta tags, headers, and content to improve search engine rankings and user experience (UX).
* Develop and execute off-page SEO strategies, including link-building and outreach campaigns.
Technical SEO & Analytics:
* Perform comprehensive technical SEO audits, addressing issues related to site architecture, URL structure, indexing, schema markup, and internal linking.
* Utilize tools like Google Search Console, SEMrush, Ahrefs, and Google Tag Manager to monitor SEO performance, analyze data, and generate actionable insights.
* Guide the creation of high-quality, SEO-friendly content that aligns with our brand and resonates with our target audience.
* Stay up-to-date with the latest trends in SEO and digital marketing, including the use of AI and emerging technologies
Reporting & Continuous Improvement:
* Regularly monitor, analyze, and report on SEO performance metrics, providing insights to guide strategy adjustments.
* Continuously refine and adapt SEO strategies based on performance data, industry trends, and algorithm updates.
* Prepare detailed reports and dashboards to track key SEO KPIs, including traffic, conversion rates, and keyword rankings.
Requirements:
* Proven experience (2+ years) as an SEO Specialist or similar role.
* Knowledge in SEO tools and platforms, including Google Search Console, SEMrush, Ahrefs, Google Analytics (GA4), and Google Tag Manager is a plus.
* Experience in link-building strategies.
* Excellent analytical skills, with the ability to interpret complex data sets and translate them into actionable strategies.
* Strong written and verbal communication skills, with the ability to work collaboratively across teams.
* Experience with eCommerce platforms, particularly Shopify, and familiarity with integrating SEO practices in an online retail environment.
Why Join Wolfiek Group?
* Be part of an innovative, forward-thinking team in a growing industry.
* Opportunities for professional growth and development.
* If you are a motivated professional ready to make a significant impact, we want to hear from you Please submit your resume and a cover letter detailing your relevant experience to cv@wolfiekgroup.com.