Director, Head of Marketing
We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.
-----------------------------------
Salary:
$120,600.00 - $223,110.00 Annual
Job Description
The ideal candidate will have deep consumer marketing experience at an agency or on the client side in the gaming, entertainment or tech industries.
Responsibilities:
* Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale
* Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals – across all marketing channels and levers
* Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture
* Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media
* Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond
-----------------------------------
Requirements
* Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher
* Success delivering business results, innovative creative, and delighting playing communities
* Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
* Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large scale growth
* Passion for games and cutting edge games marketing
-----------------------------------
Our World
At Blizzard Entertainment, we pour our hearts and souls into everything we create.