ONSITE SEARCH EXPERT
Location: Barcelona Sant Cugat – Spain
Work Model: Hybrid work – 2 days in a week onsite.
Years of Experience Needed: 10+ Years
Technical Skills:
* Create a robust on-site search strategy for digital direct business.
* Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
* Ensure best relevancy for on-site searches.
* Continuously increase the click-through rate and conversion rate for the keywords being searched on-site.
* Optimize search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc.).
* Optimize search result page (SRP) with dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
* Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging the tools' capabilities.
* Collaborate with the e-commerce merchandising team on a roadmap and execute optimization activities.
* Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
* Address pain points for search keywords and improve relevancy/results accordingly.
* Conduct quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
* Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
* Minimize search result pages with 0 results to avoid exits from the online stores.
* Communicate performance and initiative status to stakeholders in monthly business reviews.
* Stay updated on trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
* Leverage tools to personalize on-site search experiences based on user behavior, browsing history, etc.
* Data analytics, campaign management knowledge, and data obsession.
* SQL knowledge, web analytics (HTML).
* No interaction with the SEO Team; only with Merchandising and Advertising teams for NPI and campaigns. Analyze Google Analytics data and generate insights.
Certifications Needed:
* SQL OR HTML OR any email campaigning tools certification.
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