Job Description
We are seeking a results-oriented Marketing Manager to lead and elevate the marketing efforts of our services company.
Responsibilities:
* Develop a data-driven marketing strategy tailored to the airlines industry, identifying target markets (corporate travelers, tourism, VIP services, etc.) and crafting compelling value propositions.
* Plan and execute marketing campaigns across various channels, including digital marketing (SEO, SEM, social media) and public relations.
* Create high-quality marketing materials, website content, email campaigns, and social media posts that showcase the safety, reliability, and unique experiences offered by our charters.
* Manage the company website and social media presence, developing engaging content that captures the thrill and benefits of our services. Utilize data analytics to measure campaign success and optimize strategies for maximum impact.
* Stay up-to-date with industry trends, competitor activity, and new marketing technologies to stay ahead of the curve.
* Promote the company's brand identity and messaging, ensuring consistency across all marketing materials and interactions.
* Collaborate with sales, operations, and other departments to ensure marketing efforts are aligned with overall company goals.
Qualifications:
* Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred).
* 5-7 years of experience in marketing, with at least 3-5 years in a leadership role.
* Able to travel and have a car available.
* Proven track record of developing and executing successful marketing campaigns, specifically within the aviation industry or B2B environment is a plus.
* In-depth understanding of digital marketing channels and strong analytical skills.
* Excellent communication, presentation, and interpersonal skills.
* Experience with marketing automation tools and project management software is a plus.
* Passion for aviation and a strong understanding of the aviation industry is a bonus.
* Ability to work independently and as part of a team in a fast-paced environment.