Heetch is a ride-hailing application present in 7 countries and aims to promote fairer and more inclusive mobility. The Acquisition team plays a central role in this organization and interacts daily with the different teams. Our team's mission is to implement various acquisition and activation strategies for drivers and passengers across all countries to offer a reliable and healthy solution.
What Will Be Your Role?
* Manage and monitor performance campaigns to achieve acquisition and retention objectives (SEA, programmatic, partnerships).
* Source and set up new acquisition channels.
* Optimize the marketing mix based on channel performance.
* Manage a monthly budget : define the media mix and forecast per month, adjust if necessary, question budget weightings if necessary.
* Lead weekly meetings with local teams in different countries, brand & design, and data teams to develop and refine driver and passenger strategies.
* Test & Iterate : apply industry best practices, innovate on messages and content, set up A / B tests.
* Optimize and analyze the conversion funnel from impression to activation, understand the obstacles and implement optimizations.
Do You Recognize Yourself?
* You have between 3 and 5 years of experience as a campaign manager, acquisition manager, traffic manager, or growth marketing manager.
* Advertising platforms hold no secrets for you : Facebook ads, Google ads, Snapchat, Apple search ads, Amazon ads, etc.
* You have an appetite for data analysis and the creation of reports.
* You have a perfect command of French and English.
* You are enthusiastic and enjoy working in a team in a start-up environment with strong growth and competitiveness.
Why Should You Join Us?
* You want flexibility in the organization of your work and great freedom of initiatives and autonomy.
* The possibility of traveling to the different countries where Heetch operates and meeting local teams!
* You seek to have a visible and immediate impact and enjoy daily challenges.
* You like working in a healthy environment where mutual aid, cohesion, and solidarity are key.
Position based in Barcelona
What Is Next?
* A first call to get to know Ambroise, Head of Acquisitions.
* At-home case study to assess your skills and give you an overview of the challenges of the position.
* Meet the team and debrief on the case.
* A final interview to meet Renaud, our CMO.
Heetch SAS values diversity and equality of opportunity in employment. We strive to ensure a safe and inclusive work environment. Our commitments aim to build a team composed of different backgrounds, varied skills, and diverse horizons.
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