Senior Director, ESI Product Marketing
At ADP, we strive for every interaction to be driven by our CORE values:
• Insightful Expertise
• Integrity is Everything
• Service Excellence
• Inspiring Innovation
• Each Person Counts
• Results-Driven
• Social Responsibility
Responsibilities:
Provide an outside-in view of the Human Capital Management (HCM) world to ADP, driving competitive awareness and differentiation.
• Lead a team of product marketers focused on ADP’s international product portfolio, serving EMEA, APAC, LATAM, and global, including the US.
• Create and implement product marketing strategies that elevate ADP’s position for HCM.
• Identify customer needs and market trends, clearly articulating our value proposition.
• Drive market research initiatives with Product Management that supports portfolio development.
• Own all product marketing activities in support of the global product strategy.
• Work with the marketing team and agencies to create collateral, including email campaigns, fact sheets, brochures, landing pages, and more.
• Align and drive market execution team.
• Drive and own product demo requirements in conjunction with product development and business unit sales operations.
• Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio.
Industry Trends and Analysis:
Serve as market-facing subject matter expert (SME) for the product portfolio and interface with stakeholders and industry analysts as the company representative.
• Identify key industry trends and keep up to date on all regulatory issues and other industry initiatives that impact ADP’s business.
• Create content and messaging for executive positioning, ‘selling ideas up,’ and content for tradeshows, promotions, etc. to all execution teams.
• Work closely with Field Marketing on all execution plans.
Metrics and Documentation:
Implement and maintain solid measurements and metrics, tracking and analyzing metrics demonstrating effectiveness of product launch, capabilities, and related areas.
• Align to targets for market penetration with sales (units, segments, etc.) and sales growth.
• Manage complex documentation projects; gather information for documentation and training materials; conduct audience analysis; and ensure documentation deliverables meet each audience’s needs.
• Collaborate across functional teams to ensure the consistency and quality of documentation and training materials.
Qualifications:
Bachelor’s degree or equivalent in education and work experience.
• Minimum of 10-15 years in a marketing or product marketing role and knowledge and experience in Human Capital Management (HCM) is a must.
• Minimum 2-3 years of marketing leadership experience, preferably managing international team.
• Fluent Spanish and English language skills.
Preferred Qualifications:
• MBA degree highly preferred.
• Prior product development or product management experience is preferred to understand and speak to the technical aspects of this position.
• Extensive experience managing a product marketing function with a global presence, currently providing solutions for employers in more than 140 countries.
• Experience in SaaS or cloud-based solutions.
• Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present his/her views in a compelling manner.
• Excellent PowerPoint skills and the ability to create compelling graphics and other visuals to help tell a story.
• A highly collaborative team builder who can lead with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic, and complex environment.
• A high degree of personal initiative, results orientation, accountability, and integrity are essential.
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
• Exceptional business acumen with a deep understanding of client and prospects most critical business issues and the ability to translate ADP’s product and service capabilities into real business value.
• Thrives in an environment of creativity, idea generation and excels in driving new efforts from ideation to flawless execution and meaningful measurements.
• Experience in understanding complex technical/functional information and translating it into documentation.
• Comfortable with ambiguity.
• Demonstrated experience in building breakthrough product positioning and go to market strategies which drive marketing execution plans.