Publicada: 21.12.2024. Actual hasta: 04.01.2025
Director of Marketing, Barcelona
Salario: a convenir
Summary information
Puesto: Director of Marketing
Área: Restauración
Jornada laboral: completa
Sexo: indeferente
Empresa: SLS Hotels
Descripción de la oferta
Company Description
SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold.
Job Description
What you'll do:
* Develop strategic marketing plans for the hotel to drive revenue across all departments.
* Partner with sales and revenue to ensure a unified approach, develop offers and campaigns that drive revenue for the hotel, executed in alignment with SLS brand creative standards.
* Provide functional leadership and strategic support for your team, executive leadership, internal customers, and vendors, including agencies.
* Lead a team of professionals with functional expertise including but not limited to Public Relations, Social Media, Paid Media Advertising, Email Marketing and Graphic Design.
* Oversee the Hotel website; ensure information is up-to-date, hotel events, offers and F&B information are merchandised appropriately across the site.
* Oversee development and execution of on-property marketing communications aligned with SLS brand creative standards.
* With support of Ennismore corporate PR lead, oversee local and national PR agency to support visibility and positioning of the hotel and all F&B outlets.
* Create relationships with local press, influencers and tastemakers, and coordinate media stays and events to host these audiences at the hotel.
* Manage hotel and F&B outlet social media channels, including content calendar creation and community engagement.
* Lead hotel email marketing program inclusive of monthly newsletters, and ad hoc communications to promote key hotel events and happenings.
* Develop ownable ongoing programming that will attract both visitors and locals, and differentiate SLS in the market.
* Budget development and ongoing budget management.
* Gather business objectives from operations teams and proposing marketing solutions to help achieve them.
* Ensure guests feel welcome and are given responsive, friendly and courteous service at all times.
Qualifications
What we're looking for:
* Someone with a passion and knowledge of the arts, design and the hospitality industry.
* University degree with emphasis in Marketing is strongly preferred.
* At least 5 years of experience in progressive roles within a marketing function, preferably in an upscale or lifestyle brand hotel.
* Proficient understanding of systems such as: Microsoft Word, Excel, PowerPoint & Outlook, Opera, Canva, Sprout, etc.
* Proven team leader with a high level of energy and motivation.
* Excellent verbal and written communication skills. Fluent in Spanish and English.
Additional Information
What's in it for you:
The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
SLS hotels are the home of an extraordinary experience, culinary artistry, theatrical interiors, subversive design touches & unexpected indulgences.
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